URBANITE                      MAR 2008

                                       Out the Mouth of...
By the time 29-year-old Timonium native Lisa Ponzoli opened her own clothing boutique, she had already helped manage an apparel specialty store, worked as an assistant buyer for two national chains, and held positions in fashion sales, design, and production in Washington, D.C. “I started when I was in high school sewing all my own clothes,” she says. Now she has her own store Babe (910 S. Charles St.; 410- 244-5114; babeaboutique.com), where she rings up sales, carefully selects the stock, and even models most of the clothes on the website. Ponzoli carries designer denim lines like Hudson, Miss Me, Rich & Skinny, and Raven, along with apparel by BCBGirls, Sky, Rails, and Code Vintage. Most items are priced between $40 and $200 for a look that’s sophisticated yet versatile and fun. “You don’t have to spend a lot to look good,” she says. Beginning this month, Babe also offers shoes (from Steve Madden, Diba, and Luichiny).
—Lionel Foster

                                        http://www.urbanitebaltimore.com/sub.cfm?issueID=58&sectionID=4&articleID=877

         
              Baltimore Magazine                      JAN 2008

                        2008: A Shopping Odyssey
           Babe, 910 S. Charles St., 410-244-5114
                        Opened: October 2007

Lisa Ponzoli, the owner of Babe, is one very focused lady—her career in fashion has taken her to all corners of the industry: buying, merchandising, repping, and designing. Owning her own shop was the inevitable next step—and she went from writing a business plan to securing the financing to opening the door of her Federal Hill boutique in two and a half months. Aside from well-priced garments aimed at young professionals, you’ll find a nicely edited selection of handbags, candles, frames, cards, and
jewelry.

                   http://www.baltimoremag.com/article.asp?t=1&m=1&c=32&s=433&ai=68144

 

PaperDoll Magazine                   HOLIDAY 2007
     

                       New Stores on the Scene
Lisa Ponzoli’s BABE. is our first stop this winter for actually affordable,cutting-edge fashion. A retail vet who put in 10 years as pro merchandiser and buyer, Lisa says, “I want to bring together the versatile nature of today’s trends, well-priced basics, premium denim and eclectic jewelry—so everyone will find something...” Lines include BCBGirls, Nick and Mo, Habitual Denim, Rich & Skinny, Raven Denim, Interlud and more. For chill months, Lisa loves the BCBGirls angora blend sweater dress with cowl neck in pale blue ($88)…and the Miss Me khaki jacket (shown $92). “The fun details, like half-length and double buttons, make it a one-of-a-kind in a sea of basic khaki..."   

          http://www.paperdollmag.com/index.php/paperdoll/fashion/C317/stores_hol07/